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About Mobile Friendly Test

What is the mobile friendly test?

Mobile Friendly Test is a web application designed to evaluate websites for mobile friendly compatibility.

Google created it in 2009 to help website owners determine which version of a site is mobile friendly. The test was later updated in 2014 to include responsive designs.

Why mobile a friendly website important?

Mobile friendly websites are more convenient for users. Mobile friendly website is easy to navigate and allows the user to access the website easily. This is the most preferred website design these days. Many factors contribute to this demand for mobile-friendly website design. It is a fact that the number of mobile devices is increasing exponentially. The users prefer to use their smartphones and tablets instead of desktop computers. Hence, it is important for business owners to have a responsive website design.

Your website should always be mobile-friendly and optimized. A lot of people visit your site using their mobile devices. If your site is not mobile friendly, it will be difficult for users to access your website. So, make sure that your website is mobile friendly and optimized.

How to use this tool?

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Mobile friendly test

10 tips to make your website mobile friendly

Mobile web is becoming more and more important. But not everybody has time to test their websites on a mobile device. And even if they have the time, they don’t always have the technical skills to ensure their site works correctly. That’s why we recommend using a responsive web design. You can do many things to improve your mobile site’s performance.

Number 1: Test on multiple devices

Testing on mobile devices is different from testing on a desktop computer. So it makes sense that a test on a desktop might not produce the same results on a mobile device. Instead, you should do the test on the different types of mobile devices that you use.

Number 2: Make sure the URL is mobile-friendly

A lot of people still use “normal” URLs on their sites. While they work fine on a desktop computer, they’re not mobile-friendly. In the new URL scheme, you should use a hash to separate your domain name and your subdomain name.

Number 3: Use a web font for smaller screens

Instead of relying on the browser default, try using a web font. Web fonts look great on larger devices. They scale well to different sizes and are super lightweight. And they look great on mobile devices. The only downside is that the user experience is a little bit different. When someone is on a mobile device, they won’t see all of the characters. They will only see the ones in the web font.

Number 4: Optimize the images

Use the right size for your image. Most images are not optimized for mobile devices. Instead of uploading a 400×400 image, you should upload a 150×150.

Number 5: Make sure there’s an alt attribute for the images

This is very important. On desktop devices, people can click on the image to view it. But mobile devices usually tap on the image to see what it is. So the image should have an alt attribute. If a person can’t read the text on your site, they will have a hard time tapping on the image to get to the link. The alt attribute is optional. Search engines will read the description and display it in search results if it's there. But even without it, the image will show up.

Number 6: Include a favicon

This one sounds pretty dull, but it’s very important. You should have a favicon next to the website’s name in the address bar. It’s similar to a favicon for social media websites. The icon is tiny and usually shows up in the address bar. People recognize it and think that it belongs to the website. But when you visit a website, the favicon doesn’t necessarily indicate a connection to the site.

Number 7: Use a mobile-friendly analytics tool

Analytics tools can help you measure the performance of your website. But they don’t always perform well on mobile devices. That’s why you need a tool that measures your site's performance on mobile. Google Analytics, for example, is great for desktop users. But on a mobile device, it’s missing some important information.

Number 8: Reduce the number of redirects

Redirects can break the user experience. It takes longer to load and requires the user to wait while the page loads again. In general, you should keep the number of redirects to a minimum.

Number 9: Keep the content light

Mobile-optimized websites are very light. You shouldn’t have a lot of graphics and videos. Try to keep the content brief and clear.

Number 10: Don’t forget to use schema

Schema markup tells search engine crawlers that a webpage is mobile-friendly. If you don’t use schema markup, search engines won’t be able to index the page correctly. It’s another easy way to optimize your site for mobile devices.