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For a beginner, SEO is just like a deep forest where you can’t go without knowing the right path and compass. This is because many things come with SEO, like link building, on-page and off-page optimization, and many more. In other words, it is like a big tree with several branches.

But thanks to this technological advancement, it has developed some handy online tools for search engine optimization. These online tools can be helpful not only for a beginner but also for most experienced persons. 

These tools are the “light” to help you walk through the deep forest. If you want to know which tools I’m talking about, read this article until the end. 

Here, I will list six online tools that can significantly help SEO beginners, even in 2024. 

Ready to learn more? Read on!

6 Best SEO Optimization Tools for Beginners (2024)

Below are the six best SEO optimization tools to help beginners in this field.

Google Analytics – For Real-Time Analysis

As the name says – an analytics tool that tells about website traffic and user behavior. You can know from where the traffic is landing on your website and which page. It also reveals the traffic sources. How can this tool be utilized in SEO while it’s nothing but an analytics tool?

SEO is nothing but a type of marketing, and the foundation of every marketing is knowing your target audience. Google Analytics helps in knowing the audience and their behavior. You can use the data from Google Analytics to optimize your website and the content. You can observe the pages with high bounce rates and then work on the content or other options to reduce it. Similarly, you can use other stats to your benefit for better SEO of your website.

Google Search Console – For Search Performance Overview

Google Search Console, formerly known as Google Webmaster Tools, is the most trusted SEO tool offered by Google Inc. It shows a detailed SEO performance overview of your website. It is somehow linked to the Google Analytics tool; previously, some data was shown in Google Analytics, like “Search Traffic” details in the “Traffic Sources” section of Google Analytics.

Google Search Console shows the search performance of the website. It shows the details about the organic traffic coming to your website. You can view the list of keywords at which your website is ranking. You can observe the trend and performance of the traffic on a particular keyword or page.

Besides Search Analytics, Google Search Console is a handy tool for knowing various other SEO factors like link indexing, page indexing, sitemap, website or page speed insight, mobile useability (discontinuation is planned about this feature), and security issues analysis.

Whether a beginner or an expert, you can’t win the SEO game without Google Search Console. Most third-party SEO tools rely on the data provided by Google Search Console. They use this data to draft bespoke reports and suggestions.

Ahrefs – For Backlink Analysis

Ahrefs is one of the most recommended and popular online platforms. It provides many useful online tools, and Backlink Checker is one of them. For a beginner SEO person, this tool can help them a lot in analyzing the off-page SEO of the site. 

They can get to know whether the site is getting spammy backlinks or whether they are the authoritative ones. Also, as an SEO person, you should be aware that Google starts reviewing websites at the end months of every year, where they lower site ranking due to spammy backlinks. 

You can also use this tool for free where it will show you multiple things related to the site backlinks, which are:

Referring pages 

Total number of backlinks

Anchor and URL of backlinks

Percentage of do-follow links

You will get to know these factors in its free version. However, the premium version also shows other factors like DR, UR score, and reference domain.

DA PA Checker – For Checking DA & PA Score

DA PA Checker is a freemium online tool that can help SEO persons check sites’ Domain Authority and Page Authority. Both factors are vital when backlinking your website with a high-quality and authoritative one.

The higher the DA PA score of the site, the higher authority and credibility it will have. Here’s the table that can give you a clear understanding of it.

SEO persons can use this tool to find those sites that have low DA PA scores and remove the links from them so that it can build credibility for your site. However, if they don’t do that, then search engines might consider it spam and lower the site ranking.

Check out the image below to see how this online tool displays the score of sites.

KWFinder by Mangools – For Finding Keywords

As a beginner in the field of SEO, your primary focus should be finding the right keywords with low competition and high search volume. Finding such keywords isn’t easy without the help of an online tool.

So, in that case, you can get help from KWFinder by Mangools, a freemium tool that allows you to find the best and lowest low-competition keywords for you.

However, keep in mind that you have to find keywords that are relevant to your niche. For instance, you can’t include medical terms keywords if your site is about technology.

KWFinder by Mangools will show you the best keywords and display the search volume score and competition. Check out the image below to better understand how this online tool works to find keywords.

Google Trends – For Finding the Latest Trending Topics

The last but not least potent and valuable online tool that is no less treasure for SEO beginners is Google Trends. This tool can help you find the latest trending topic regarding your niche. 

It provides a complete, in-depth analysis of the topic, like the interest over time, interest by region, related topics, and related queries users search for.

You have to input the keyword in Google Trends, which will provide you with every vital result. 

Aside from that, if you can’t find new related ideas, you can input your niche, and it will provide you with relevant topics that are trending in that specific period.

If you start writing blogs on a specific topic, the chances of getting ranked on SERPs will increase, and you will be able to get more traffic.

So, a beginner SEO person shouldn’t ignore this tool when optimizing a site for a higher search engine ranking.

Final Words

In conclusion, essential online tools for SEO beginners in 2024 make navigating the complex realm of optimization easier. Google Analytics and Google Search Console offer real-time insights and website overviews. Ahrefs aids in backlink analysis, DA PA Checker evaluates authority scores, and KWFinder identifies optimal keywords. Lastly, Google Trends unveils trending topics. Armed with these tools, beginners can confidently tread the SEO path, illuminating their journey through the digital forest of optimization.