Nov
18

What are the best strategies for conducting keyword research?

11/18/2022 12:00 AM by Hostroy Digital Services in Seo


What are the best strategies for conducting keyword research?

Keyword research is the first step in effective website building. It is important to understand how Google algorithms and how they affect your website. You will find it extremely helpful if you do your research for each page that you create.

How to Conduct Keyword Research

Your goal is to build a list of relevant, long-tail keywords and phrases relevant to your niche that will result in high traffic and conversions. You will need to use a variety of tools, but here are the basics:

The Tools

There are a number of keyword research tools on the internet. Here are some of the most popular.

Google Keyword Planner

GKP is a free tool that you can use to get suggestions for keyword ideas. It provides search volume and suggested bids. It is a great place to start.

Google Trends

This is the tool that gives you historical data on terms over some time. It is a handy tool for identifying trending keywords and can provide valuable insight into potential keywords for your site.

Google Suggest

Searches within the Google Search engine take into account previous searches. Google suggests terms for you based on the information you have previously provided.

Long Tail Pro

One of the most powerful SEO tools around. It can provide thousands of concrete keyword suggestions, and it can do so instantly.

Moz Keyword Explorer

Another SEO tool that is useful for finding keyword ideas. It provides search volume and suggested bids.

What is a Long Tail Keyword?

The longer the keyword phrase, the more competitive the keyword phrase may be. You need to focus on the longer keywords as the lower-hanging fruit. They are the easiest to rank for and tend to generate the most organic traffic to your site.

Use the Long Tail Pro software to get a detailed breakdown of your keywords. For example, if your goal is to get an average of 50 clicks from 10 keywords per day, then you would need to create 10 different pages about the topics you are interested in. In each of these pages, you can focus on a different topic in a broader context, and in the end, you will have a large amount of unique content for all the different topics.

What is the Long Tail Pro?

A tool designed to help you find the most relevant, highly targeted, low-competition, long-tail keywords, and phrases. It provides a detailed breakdown of your keywords and gives you a number of ways to use them in your site content.

What is the Moz Keyword Explorer?

This is a tool that you can use to find keyword ideas. It gives you a list of keywords that it suggests. You can choose to use any of the keywords and analyze the results.

How Do I Conduct the Long Tail Keyword Research?

Here are some tips:

1. Go to the Google Keyword Planner. This gives you suggestions for keywords that you can use in your content. It also gives you the cost-per-click.

2. Create a spreadsheet. List all the keywords you found in the keyword planner and organize them by the number of queries.

3. Find the ones with the lowest CPC. These are the ones with the most traffic.

4. Find the ones with a lot of queries. The higher the traffic, the easier it is for Google to rank your content.

5. Use tools like the Long Tail Pro to analyze the keywords and provide detailed information on them.

 

 


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